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Market Intelligence for Speakers

My readers know that I am a big believer in target marketing. It only makes sense. You gain a momentum to your marketing efforts when you work within a target industry and market. In order to be...

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Should Agents Help Sell Your Speaking Services?

“From the Archives” Wish I had a buck for every time I have seen this request on Facebook, LinkedIn and Twitter. Also, this is the most common question I’m asked when with speakers. My reply is, “Of...

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Do You Hate Selling Yourself?

“I can sell anything to anyone, but I am just uncomfortable and find it hard to sell myself!” My initial response? Get into another line of work. And I’m only half kidding. I’m not trying to be rude,...

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The Importance of a One Sheet to Your Speaking Practice!

I get asked a lot about one sheets. Usually the question is “Aren’t they passé?” My reply is “You only need one if you want to work.” I’m very serious about one sheets and you should be too. They are...

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Money Talk: Book More Business Style!

I did a post a while ago about money and it’s time to do another, more up to date post. I hear so many times when I talk to speakers the following, “I hate to talk about money!” My reply (and I’m only...

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Celebrate! Your Market is Shrinking!

Have I lost my mind? Celebrate? Yes! What I really mean is, let’s celebrate that the world is getting smaller and smaller due to technology. Are you with me now? We now have all sorts of tools...

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Additional Revenue Streams

You know from earlier posts that I consider you to be much more than a speaker. I consider you to be in the intellectual property business. Meaning, we get paid when we deliver (in whatever way) what...

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Celebrate Your Shrinking Market

Have I lost my mind? Celebrate? Yes! What I really mean is, let’s celebrate that the world is getting smaller and smaller due to technology. Are you with me now? We now have all sorts of tools...

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Get Back to Basics with Press Releases!

Many people I talk to think press releases are “old fashioned” and not used anymore. To the contrary! They are indeed used. The problem is, the web is inundated with them and most don’t get the kind...

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The Follow Up Thank You Call!

Within 48 hours of giving your speech call the person who made the economic decision to bring you in. Timing is important! You want the great job you did to be fresh in mind. When you connect, here...

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How To Sell Your Speech

This post is all about selling! Key to getting engagements on the calendar will be your ability to connect with those who actually book speakers. You can find them on the phone by calling, but social...

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How to Book More Business

Lois Creamer was featured in the January/February 2016 Speaker Magazine Coming March 11! Join Patricia Fripp, CSP, CPAE and me in a free webinar “How to Make 2016 Your Best Year!” Details to follow!...

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